AI powered media authentication

Our product test uses AI to secure your business from fake identities. Our AI model looks at images, video, and audio to verify an identity.

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Insights

The UK is experiencing £580 million in losses due to fraud attributed to emerging generative AI technologies. The capabilities of traditional detection methods are not keeping up with the volume being generated.


37%increase in deepfake incidents

29%affected by video fraud

82%increase in deepfake incidents

The Problems

1. Deceptive Threat

Deepfakes spread misinformation through convincing audio-visual fabrication.

2. Trust Erosion

Deepfakes undermine digital media credibility, eroding trust in information and platforms.

3. Rising Vulnerability

The escalating sophistication of deepfakes amplifies vulnerability.

4. Identity Manipulation

Unmitigated deepfake impact allows for malicious manipulation of individuals' online identities, raising concerns about privacy and reputation.

Dr Ashima Chopra CEO of Datambit played an important role in helping us shape the research findings, particularly with suggesting technical recommendations for combatting deepfake threats during elections

- Sam Stockwell, lead author of the CETaS, Alan Turing Institute

Who are we

We've assembled a diverse team rooted in academics and business. This diversity allows us to keep us rooted in AI ethics, regulation, product development and turn them into commercial products and services that could help your business.

Dr. Ashima Chopra

Dr. Ashima Chopra

Co-founder and CEO

Sadip Wagle

Sadip Wagle

Co-founder and Architect

Hari Natarajan

Hari Natarajan

Advisory Board

Our product

Datambit's AI-powered application Genui is specifically designed to detect deepfakes. This tool uses machine learning algorithms to analyze patterns and anomalies in videos and audio that may indicate manipulation.

Key Product Features

Certificates

Results and recognition